Our story
Meet the founder.
Hi there - I'm Scott, a Melbourne based designer and the founder of buel.
I have three adorable tabby cats, all siblings (two boys and a girl), who are endless enjoyment and entertainment.
Let me tell you about how buel came to be.
It all started with ants.
A few years ago, Melbourne was inundated with ants. After many frustrated mornings discovering ants had again taken over the food bowls of our three cats, it was time for a solution. This is what we tried.
A simple plate, filled with a little water to form a moat. It actually worked, sort of.
But the plate was easy to step on (water and biscuits flying everywhere!), and it's not, shall we say, the most attractive option.
A typical anti-ant bowl, mass produced.
Pictured is an "ant proof" bowl from a large retailer. You likely would have seen similar versions online / in other stores.
Good in theory, a moat around the food which holds water, but the food falls in the water, swells up, and the ants then (I believe happily) use this as a little bridge to reach the prize. Not good.
We developed our own ant-proof pet bowl.
Through the product development process, I estimate we did about 15 to 20 major versions, and easily a few hundred minor versions.
We've tested these bowls extensively and are very pleased to be able to share buel with you and your furry friends.
We hope you like it.
